This forum will explore the challenges and responsibilities of the scientific community in an era marked by misinformation, political polarization, and public skepticism toward science. Featuring interactive activities led by ASP members, the session will highlight strategies that promote scientific integrity, foster public trust, ensure continued support for evidence-based research and build relationships between universities and their surrounding communities. Attendees will engage in candid discussions on how scientific societies and their members can advocate for science, protect researchers, and uphold rigorous standards amidst societal and institutional pressures.